Should My Wannabe Influencer Friend Stop Exploiting Me for Material?

One Side: One Friend's Perspective

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She makes vlogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our bond has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her make content.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or shared for an audience. I’m not a prop for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the creations we produce together can get us an opportunity.

I love shooting content. It’s not just a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I admire people on TikTok who pull off that style of informal, self-made film-making.

Creating content is my interpretation of living actively: noticing the details, posting them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my method of offering access, giving her a chance to experience exclusive moments that could benefit her career in design too. That isn't leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the work we create together can achieve: a foot in the door. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but friends help each other in minor capacities. My assumption was filming a clip here or there would be enjoyable for her. Creativity thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I value our friendship deeply and don’t want making videos to come between us. I am ready to find middle ground: like asking before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Obviously content creation is not a replacement for real connection: it’s just part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a companion film you. I get that it’s Marielle’s passion, but I don’t make friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are stored, not online archives. Even public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem confused as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Ricky Martin
Ricky Martin

Elias Vance is a professional poker player and strategist with over a decade of experience in online and live tournaments across Europe.